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Keywords: Consumer behaviour
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Journal Articles
Accounting, Auditing & Accountability Journal (2017) 30 (2): 270–305.
Published: 20 February 2017
... of the conduct of consumers, in order to influence their “purchasing freedom” in ways that increase retailers’ profitability. As specified by Rose (1999 , p. 65): Measurement Consumer behaviour Communication consultancy Digital expertise Inter-jurisdictional experimentation Neoliberal governmentality...
