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Keywords: Netnography
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Journal Articles
Journal Articles
Accounting, Auditing & Accountability Journal (2024) 37 (2): 686–689.
Published: 05 December 2022
..., a separate breed who needs to be mentally strong as well as possessing many other skills. Accounting and popular culture Football Practice Calculative practice Netnography Everyday life This comment is influenced by the seminal work of Bourdieu (1995) on practice. In Bourdieu's view practice...
Journal Articles
Accounting, Auditing & Accountability Journal (2023) 36 (2): 520–560.
Published: 24 June 2022
... April 2020 were analysed using Leximancer, a textual analysis software programme that displays the output visually. A discriminant analysis was used to identify where each year of the study is situated in the overall semantic analysis. Netnography, the examination of archived published texts...
Journal Articles
Accounting, Auditing & Accountability Journal (2012) 25 (4): 703–718.
Published: 04 May 2012
... the characterisation of the accountant found in contemporary jokes with a similar characterisation found in commedia dell'arte, which is a form of improvisational theatre. Design/methodology/approach This research employs netnography to identify the stereotype of the accountant portrayed in jokes...

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