Keywords: Product quality
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Journal Articles
Accounting, Auditing & Accountability Journal (2002) 15 (5): 719–732.
Published: 01 December 2002
...Alan S. Dunk Quality has typically been regarded as a key strategic component of competitive advantage and, therefore, the enhancement of product quality has been a matter of prime interest to firms. Quality provides a basis for strategic advantage, and thus improvement in product quality may lead...

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