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Keywords: Strong
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Journal Articles
Accounting, Auditing & Accountability Journal (2016) 29 (7): 1152–1176.
Published: 19 September 2016
...Orla Feeney; Bernard Pierce Purpose The purpose of this paper is to explore the role of accounting information in new product development (NPD) using Strong Structuration Theory. NPD is a complex social action involving a wide range of different actors and clusters of actors. Strong Structuration...
