...Mark Wickham; Kim Lehman; Ian Fillis Purpose This paper explores the nature of art as a product through a network perspective, accounting for key contributing stakeholders in shaping its essence. Design/methodology/approach This study adopted a qualitative data collection and analysis design...

...Aylin Ecem Gürşen Purpose In this study, art is considered as a product subjected to marketing activities. In this context, this study aims to present a conceptual framework covering the research areas related to art marketing, the relation of art product with brand and consumer and how internet...

... observations. Findings – Artist brand building relies on the creation and continuous redefinition of “in-between spaces” that exist at the blurred boundaries separating an individual and isolated art studio, and the social and visible art scene. Artist brand building is a bundle of mechanisms...