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1-2 of 2
Keywords: Arts consumption
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Journal Articles
Journal:
Arts and the Market
Arts and the Market 1–13.
Published: 29 May 2026
...Chrysti Bousiouta Purpose This paper aims to explore the motivations behind performing arts consumption and provide actionable insights for arts marketers to enhance audience engagement through targeted strategies. Design/methodology/approach A qualitative research methodology was applied...
Journal Articles
Journal:
Arts and the Market
Arts and the Market (2024) 14 (2-3): 112–128.
Published: 14 May 2024
...-factor structure by Watson (1988) , which has been developed and studied in different research contexts. Finally, mood has been measured through the three-factor model proposed by Matthews et al. (1990) . Consumer behavior Gender Generational cohorts Arts consumption Mood changes...
