... highlight the role of non-expert consumers through their co-creational experiences. In addition, we question the implicit assumption that the outcome of value co-creation is always progressive. Practical implications The paper provides deeper understanding for art managers of the mechanisms of value (co...

... the literature that explains SDT are the topics related to the psychology behind decision making, feelings of control and an individual’s psychological state when determining their situational behavior, competence and relationships within their organization. Performance management Motivation Arts...

... Arts marketing Audience engagement Customer engagement Consumer behaviour Audience enrichment Arts management Marketing mix The development of any new academic field requires a paradigm, which can be simply defined as a fundamental set of assumptions shared by members of a scientific...

... Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Arts management Arts conjoint analysis Arts marketing Event duration The present study seeks to find if performing arts events can be made more convenient, and perhaps, as a result, better attended...