...Chrysti Bousiouta Purpose This paper aims to explore the motivations behind performing arts consumption and provide actionable insights for arts marketers to enhance audience engagement through targeted strategies. Design/methodology/approach A qualitative research methodology was applied...

... Limited 2024 Emerald Publishing Limited Licensed re-use rights only Arts marketing Case study Social media data Post-occupancy evaluation Arts architecture Theater design Research has taken two paths in exploring the factors that influence audience reception. One line of inquiry has...

... processes of the artistic and cultural products manage to attract audience engagement and further enhance the foundations' brand. What the research seeks to examine is issues such as digital content creation, arts marketing, use of digital media and new technologies, brand identity and strategy building...

...Ian Fillis; Kim Lehman Purpose The authors provide an understanding of how the hero identity is culturally constructed and evolving. The authors focus on heroism within an arts marketing framework through an interrogation of Northern Ireland murals. In this paper, the authors elaborate...

... 19 09 2021 19 12 2021 11 01 2022 13 01 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Arts marketing Personality Big Five traits Market mavenship Word-of-mouth Arts audiences Word-of-mouth (WOM) refers to any...

... interviews with the artists. These interviews took place throughout the duration of the project. Findings When artists are engaged in a process of remediation which has a distinct arts marketing/audience development focus, they begin to intermediate between themselves and the audience/consumer. Artist...

... that supplements pre-existing findings on Northern Australian festivals. © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Indigenous festival Live music Event management Arts marketing Reception Pandemic Respecting close, valuable knowledge...

... Emerald Publishing Limited Licensed re-use rights only Arts marketing Musicians Sound Cultural producers I make music to pay myself with the fulfillment of making it exactly how I want, and then I support being able to do that financially—through marketing and selling my music. [Mac...

...Özge Gökbulut Özdemir; Ian Fillis; Ayşe Baş Collins Purpose The aim of the study is to gain insight into the link between art and tourism from a value co-creation perspective. This link is discussed with the help of the arts marketing, art tourism and value co-creation literature. The role of art...

...Ben Walmsley Purpose The purpose of this paper is to demonstrate how researchers in the field of arts marketing are gradually abandoning the traditional marketing concept in order to respond to established and emerging modes of audience engagement. Design/methodology/approach The study...

... Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Arts management Arts conjoint analysis Arts marketing Event duration The present study seeks to find if performing arts events can be made more convenient, and perhaps, as a result, better attended...

... recommendations can be given much more quickly, effectively and in greater detail. However, up to now not much has been researched on electronic word of mouth (eWOM) in a performing arts marketing context. The purpose of this paper is to provide some first exploratory insights into this research area. Design...

... setting with its distinctive cultural patterns, tensions between the emergent national pride in original art and the facile and commercial moneymaking potential of simply selling industrially produced art are revealed. Practical implications – The changing dynamics of arts markets in China provide...

... a phenomenon in greater detail to ascertain meaning and depth (Sullivan, 2001). © Emerald Group Publishing Limited 2013 Arts marketing Exploratory research Social exchange theory Sponsorship Value derivation model Sponsorship is often considered part of integrated marketing...

... insights are of value to academics, producers, policy advisors, funders and marketers working in the arts, because they help shed light on why people attend the arts and the benefits they derive from them. Arts Impact Theatre Audiences Arts benefits Arts marketing Every art contributes...

... overlap. Opportunities for success are maximised when and if artists, art schools, galleries, critics, auction houses, museums and collectors manage to work in unison towards the common goal of optimal symbolic and financial value for the contemporary art market. Research limitations/implications...

... to result in both intended (positive) and unintended (positive and/or negative) consequences, in terms of financial impact and other strategically related measurement of outcome factors. Arts marketing Arts Disruptive marketing Entrepreneurial marketing Nonprofit marketing Marketing Unintended...

...Ian Fillis Purpose The purpose of this paper is to carry out a longitudinal review of arts marketing research. Design/methodology/approach The paper looks back at the origins of arts marketing research, identifying the initial areas of interest and traces its development as a recognised...

...Daragh O'Reilly Purpose The purpose of this paper is to visually map the arts marketing journal literature. Design/methodology/approach An extensive title and abstract search was carried out to identify literature on the relationship between art and the market. Papers were then classified...

...Noel Dennis; Gretchen Larsen; Michael Macaulay Purpose The purpose of this paper is to introduce the inaugural edition of Arts Marketing: An International Journal and highlight its vision for arts marketing and establish its research agenda. Design/methodology/approach Relevant...