... Publishing Limited Licensed re-use rights only Street art Art experiences Cultural value Audience enrichment Public art Visual art Much literature surrounds the “cultural value” of art and perspectives on this concept vary widely (Radbourne et al., 2010 ; Throsby, 2001...

... Arts marketing Audience engagement Customer engagement Consumer behaviour Audience enrichment Arts management Marketing mix The development of any new academic field requires a paradigm, which can be simply defined as a fundamental set of assumptions shared by members of a scientific...