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Keywords: Audience exchange
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Journal Articles
Journal:
Arts and the Market
Arts and the Market (2017) 7 (1): 65–79.
Published: 02 May 2017
...Stephanie Pitts; Jonathan Gross Purpose The purpose of this paper is to demonstrate the usefulness of the “audience exchange” approach for audience development and research, and to highlight the insights offered by peer-to-peer dialogue in understanding experiences of unfamiliar arts. Design...
