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Keywords: Australia
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Journal Articles
Journal:
Arts and the Market
Arts Marketing: An International Journal (2014) 4 (1-2): 45–66.
Published: 30 September 2014
... as a sub-brand within a house of brands approach, such as the NGV as host to a forthcoming exhibition “The Fashion World of Jean Paul Gaultier: From the Sidewalk to the Catwalk”. The NGV ensured exclusivity in hosting the exhibition in Australia but has not dual branded it as the NGV presents. Similarly...
Journal Articles
Journal:
Arts and the Market
Arts Marketing: An International Journal (2011) 1 (2): 96–107.
Published: 21 October 2011
... Limited 2011 Music venues Creative industries Cultural city Government policy Australia Introduced formally as a series of policy measures in the 1980s, conceptualizations and development of the “creative industries” remains a strong point of debate in both the academy and the arts...
Journal Articles
Journal:
Arts and the Market
Arts Marketing: An International Journal (2011) 1 (1): 39–55.
Published: 20 May 2011
... committee membership, donation of time, donation of money, promotion of the organisation and positive word of mouth. While demographic variables included were gender, age, income and education. Australia Art galleries Non‐profit organizations Relationship marketing Market segmentation...
