... compromise the dominant order from within. Second, the authors address how brands possibly can draw on these signifiers to project authenticity. Design/methodology/approach Through visual methods of film criticism and the semiotic analysis of three films (Moonlight, Call Me By Your Name and Portrait...

... Authenticity More than 63,000 wine producers worldwide (Wine-Searcher, 2020) ply their trade, each offering different brands and types of wine, yet the ten largest players account for 61% of sales (Bonnet, 2019c). For the remaining suppliers, the challenges of distribution both complicate and limit...

... to start co-producing the value. Another perspective by Prahalad and Ramaswamy (2004) views value as having unique personalized experiences by an individual customer. Art tourism Arts marketing Value co-creation Authenticity Cultural value In understanding the cultural value associated...

...Jonatan Södergren Purpose Authenticity has emerged as a prevailing purchase criterion that seems to include both real and stylised versions of the truth. The purpose of this paper is to address the negotiation of authenticity by examining the means by which costume designers draw on cues...

... the “authentic” representation of the working studio’s industrial film production process as an opportunity and “invitation to join” a broader filmmaker community and to share their own amateur filmmaking experiences with fellow visitors and professionals – just to discover eventually that the perceived...

... performers and “the authenticity business” (i.e. the market‐driven commercial exploitation of this form of musical performance). Design/methodology/approach Through applying the metaphor of the “false relation” (a musical compositional device characteristic of the renaissance period), the paper explores...