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Keywords: BTS
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Journal Articles
Empowering leadership and socio-technological practices: an empirical investigation of BTS’s success
Journal:
Arts and the Market
Arts and the Market (2025) 15 (2-3): 128–145.
Published: 22 November 2024
...Diane So-Hyun Park; Seung-Chul Kim; Paul Hong Purpose This study explores the global phenomenon of BangTan Sonyeondan (BTS), a Korean singing group, from an under-researched art and entertainment market perspective. We introduce a research model to delineate the impacts of leadership motivation...
