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Keywords: Broadway theatre
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Journal Articles
“I Hope I Get It”: impact of Tony Award nominations and wins on Broadway production longevity
Available to Purchase
Journal:
Arts and the Market
Arts and the Market (2018) 8 (1): 30–46.
Published: 08 May 2018
... of performances that were sold. Reddy et al. (1998) used this variable as a measure of initial marketing success for a production, and I treated it here as such. Entertainment industry Theatre Broadway theatre Cox hazard regression Live entertainment Although geographically very confined...
