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Keywords: Case studies
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Journal Articles
Journal:
Arts and the Market
Arts Marketing: An International Journal (2012) 2 (1): 35–51.
Published: 18 May 2012
... organizations in the arts and cultural sector can capture uncontended market space while satisfying the wants and expectations of an increasingly discerning visitor. The analytical basis for the evaluation is provided through comparative case studies – one from the heritage sector and one from the performing...
