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Keywords: Chinese audience
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Journal Articles
A portrait of the audience of digitalized performance: the distinctive characteristics of the Chinese theatre audience
Available to Purchase
Journal:
Arts and the Market
Arts and the Market (2025) 15 (2-3): 85–108.
Published: 23 September 2025
... The findings reveal the distinctive characteristics of Chinese performing arts audiences, who are notably younger and more predominantly female than their extensively researched European counterparts. Despite their familiarity with digital formats, Chinese audiences express a strong desire for the resumption...
