... Arts marketing Audience engagement Customer engagement Consumer behaviour Audience enrichment Arts management Marketing mix The development of any new academic field requires a paradigm, which can be simply defined as a fundamental set of assumptions shared by members of a scientific...

...). © Emerald Group Publishing Limited 2013 Music Servicescape Musicscape Memory Introspection Department stores Consumer behaviour While previous arts marketing research frequently considers the value of live music (e.g. Homan, 2011) and designated music venues (e.g. Kronenburg...

... to the film, despite not following familiar conventions about scoring and its function. Music Film Consumer behaviour Macaulay and Dennis (2006) argued that jazz music suffers from a problem of recognition and that concerns about definition can lead to committing the Socratic fallacy...