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Keywords: Consumer involvement
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Journal Articles
Journal:
Arts and the Market
Arts and the Market (2021) 11 (3): 217–239.
Published: 06 April 2021
... This research proposes and implements a model of consumer satisfaction in the performing arts. The model is based on means-end chain theory and incorporates consumer involvement as a moderator. The paper is a quantitative study using a questionnaire administered in Romanian theatres, the country chosen because...
