...Ian Fillis; Kim Lehman Purpose The authors adopt a biographical methodology to investigate how a privately funded art museum has risen to become a key visitor destination on the island of Tasmania, Australia. Design/methodology/approach The authors utilise both entrepreneurship and consumption...

... in their broadest sense, theory and practice, which make a valuable contribution to a diverse and international arts marketing audience. Noel Dennis can be contacted at: N.K.Dennis@tees.ac.uk © Emerald Group Publishing Limited 2011 Arts marketing Consumption Serials Literature Any science...