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Keywords: Critical success factors (CSFs)
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Journal Articles
Identifying the success factors of advergames: a mixed-method approach
Available to Purchase
Journal:
Arts and the Market
Arts and the Market (2020) 10 (3): 205–220.
Published: 22 September 2020
... on the Likert scale from very disagree (1) to very agree (5). © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Gamification Advergames Critical success factors (CSFs) Thematic analysis Although a plethora of traditional ways...
