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Keywords: Cross-cultural exchange
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Journal Articles
Journal:
Arts and the Market
Arts and the Market (2025) 15 (1): 11–30.
Published: 01 April 2025
... contexts. Originality/value The originality of the research lies in its focus on foreign cultural participation in the context of cross-cultural exchange, as it aims to increase audience outreach for touring productions from non-Western cultures. The findings regarding audience motivation provide novel...
