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Keywords: Cultural events
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Journal Articles
Towards an “Evaluation Dilemmas Model” – designing an evaluation scheme for a European capital of culture
Open Access
Journal:
Arts and the Market
Arts and the Market (2024) 14 (1): 29–44.
Published: 10 October 2023
... of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Evaluation Cultural events European capitals of culture Evaluation...
Journal Articles
Digital audiovisual content in marketing and distributing cultural products during the COVID-19 pandemic in Greece
Available to Purchase
Journal:
Arts and the Market
Arts and the Market (2023) 13 (1): 4–19.
Published: 28 November 2022
...Nikolaos Gryllakis; Maria Matsiola Purpose The aim of the present study is to reflect upon the use of digital audiovisual content for the marketing of cultural events in the relative organisations and foundations during the turbulent times of the COVID-19 pandemic by conveying experts' interviews...
