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Keywords: Department stores
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Journal Articles
Shopping soundtracks: evaluating the musicscape using introspective data
Available to Purchase
Journal:
Arts and the Market
Arts Marketing: An International Journal (2013) 3 (1): 41–57.
Published: 17 May 2013
...Steve Oakes; Anthony Patterson; Helen Oakes Purpose Despite the relatively low cultural status of department store music, it is proposed that music – the shopping soundtrack – is capable of transforming perceptions of the environment in which it is heard, and eliciting immediate emotional...
