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Keywords: Digital engagement
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Journal Articles
A portrait of the audience of digitalized performance: the distinctive characteristics of the Chinese theatre audience
Available to Purchase
Journal:
Arts and the Market
Arts and the Market (2025) 15 (2-3): 85–108.
Published: 23 September 2025
...Fan Wu Purpose This paper investigates the profile and digital engagement behaviours of Chinese performing arts audiences during the COVID-19 lockdown, assessing the potential impact of digitalized theatre on future international outreach. Design/methodology/approach Employing a triangulation...
Journal Articles
Digital audience engagement in Nigeria: a shift from live to online audience experience in Tosin Jobi-Tume’s Corona Palava
Available to Purchase
Journal:
Arts and the Market
Arts and the Market (2023) 13 (2): 80–93.
Published: 23 January 2023
...Tekena Mark Purpose Arts practitioners have looked for ways to engage their audiences and sustain their interests and patronage of theatre shows amidst the coronavirus pandemic that kept patrons at home. This has led to digital engagement with audience members via social media. This research paper...
