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Keywords: Disruptive marketing
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Journal Articles
Journal:
Arts and the Market
Arts Marketing: An International Journal (2012) 2 (1): 70–90.
Published: 18 May 2012
...Theresa A. Kirchner; John B. Ford; Sandra Mottner Purpose This research is the first to examine disruptive marketing, a subset perspective of entrepreneurial marketing, and unintended consequences of marketing in the context of the nonprofit arts sector. Design/methodology/approach...
