Keywords: Effectuation
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Journal Articles
Arts and the Market (2021) 11 (3): 171–185.
Published: 04 March 2021
... Fillis is the corresponding author and can be contacted at: I.R.Fillis@ljmu.ac.uk 21 09 2020 05 02 2021 10 02 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Collecting Consumption Entrepreneurial marketing Effectuation...

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