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Keywords: Entrepreneurial marketing
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Journal Articles
Journal:
Arts and the Market
Arts and the Market (2021) 11 (3): 171–185.
Published: 04 March 2021
... Fillis is the corresponding author and can be contacted at: I.R.Fillis@ljmu.ac.uk 21 09 2020 05 02 2021 10 02 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Collecting Consumption Entrepreneurial marketing Effectuation...
Journal Articles
Journal:
Arts and the Market
Arts Marketing: An International Journal (2012) 2 (1): 70–90.
Published: 18 May 2012
...Theresa A. Kirchner; John B. Ford; Sandra Mottner Purpose This research is the first to examine disruptive marketing, a subset perspective of entrepreneurial marketing, and unintended consequences of marketing in the context of the nonprofit arts sector. Design/methodology/approach...
