... values of the people within organisations shape the values of the organisation. Stakeholders, to whom the values need to be communicated, are those persons or groups who can influence the organisation, or are influenced by it (Getz, 2012) and may include event attendees, suppliers, volunteers, investors...

... the value creation process at work here. Practical implications – A range of performers in different cultural areas might consider the potential of this approach as a means to contribute to sustainable touring goals. Originality/value – Much of the literature available for event managers focuses...