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Keywords: Exploratory research
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Journal Articles
Journal:
Arts and the Market
Arts Marketing: An International Journal (2013) 3 (2): 131–153.
Published: 21 October 2013
... a phenomenon in greater detail to ascertain meaning and depth (Sullivan, 2001). © Emerald Group Publishing Limited 2013 Arts marketing Exploratory research Social exchange theory Sponsorship Value derivation model Sponsorship is often considered part of integrated marketing...
