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Keywords: Gamification
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Journal Articles
Journal:
Arts and the Market
Arts and the Market (2023) 13 (2): 94–116.
Published: 19 July 2023
... to the advergames context. Mona Jami Pour can be contacted at: m.jami@hmu.ac.ir 07 01 2022 23 08 2022 20 10 2022 21 04 2023 13 06 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Gamification Advergames Customer attitude...
Journal Articles
Journal:
Arts and the Market
Arts and the Market (2020) 10 (3): 205–220.
Published: 22 September 2020
... in the Methodology section, this study was conducted in two steps. Here, we discuss the findings of each step separately. Step 1. In this step, critical success factors and criteria of advergames were extracted from the literature in advergame and gamification as well as semistructured interviews...
