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Keywords: Ghana
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Journal Articles
Iddrisu Mohammed, Alexander Preko, Leeford Edem Kojo Ameyibor, Mawuli Feglo, George Cudjoe Agbemabiese
Journal:
Arts and the Market
Arts and the Market (2022) 12 (3): 215–230.
Published: 25 October 2022
.... Design/methodology/approach Anchored on the self-congruity theory (SCT), the study is based on two studies with 618 hip-life music (HLM) listeners in Ghana (Study 1 = 340 face-to-face participants; study 2 = 278 online participants), who responded to 20 celebrities they hate. The study validates Hegner...
