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Keywords: Hermeneutics
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Journal Articles
Journal:
Arts and the Market
Arts and the Market (2017) 7 (2): 191–212.
Published: 02 October 2017
... with a netnographic research design combined with hermeneutic analysis. Interpreting both the text view and field view of an ethnoconsumerist approach, the netnographic research design includes participant observation across multiple social media platforms as well as virtual interviews and analysis of media material...
