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Keywords: Impact
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Journal Articles
Journal:
Arts and the Market
Arts Marketing: An International Journal (2013) 3 (1): 73–87.
Published: 17 May 2013
...Ben Walmsley Purpose The purpose of this paper is to explore the impact that theatre can have on its audiences, both immediately and over time. Design/methodology/approach The article evaluates the existing literature on impact and critically reviews a number of benefits models. Through...
