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Journal Articles
Reviewer information and advertisement format: impact on watching a new movie release
Available to Purchase
Journal:
Arts and the Market
Arts and the Market (2022) 12 (2): 105–117.
Published: 05 May 2022
...Joshua Fogel; Prajwal Prabhu Purpose This study aims to analyze the association of information technology and non-information technology reviewer information and advertisement format, and also demographics and theory of planned behavior variables for watching a new movie release. Design...
