... presents an original approach to understanding the formation and promotion of cultural value at the level of governmental policy in the context of contemporary cultural policy in Italy. In particular, it evidences how the centrality of the economic value of culture has remained unscathed despite the rapid...

... achieved by each interaction. © Emerald Group Publishing Limited 2012 Theatre Market Network Interaction Italy Marketing The fall in the demand for theatre (Istat, 2009) together with competition from new entertainment media is forcing Italian theatre enterprises to revise...