... by the exhibiting artists was high-level publicity and exposure of their work. Related benefits such as the potential to build career-enhancing networks were also emphasised. Some of the artists interviewed were aware of the art market structure and how they could create and sustain value within it. Others...

...Simone Guercini; Silvia Ranfagni Purpose The purpose of this paper is to analyse the emergent role of market in cultural enterprises. Design/methodology/approach The authors consider market as network and identify the role of the interaction process with a special focus on theatre...