...Ian Fillis; Kim Lehman; Ruth Rentschler; Boram Lee Purpose This paper aims to provide clarity on arts marketing during COVID-19 by undertaking a critical review and theoretical integration of published cultural and creative industries (CCIs) data on the pandemic. Design/methodology/approach...

... vendors). It examines marketing concepts that influence dedication to authentic craftsmanship and artisans' willingness to continue in the industry. Design/methodology/approach This study examines historical evidence and connects it with subjective and interpretive analyses from 29 in-depth interviews...

...Aylin Ecem Gürşen Purpose In this study, art is considered as a product subjected to marketing activities. In this context, this study aims to present a conceptual framework covering the research areas related to art marketing, the relation of art product with brand and consumer and how internet...

...Yu-Chien Chang; Chloe Preece Purpose The purpose of this paper is threefold. First, it reviews the background to, and development of the special issue call for papers on the topic of “Visual arts marketing in East Asia”; second, it introduces the four papers and commentary in the issue; and third...

...Peter James Fraser; Iain Simon Fraser; Stephen Fraser Purpose The purpose of this paper is to reflect on the creation of a performing arts archive website, exploring impact in relation to the marketing and promotion of opera and understanding of opera history. Design/methodology/approach...

...Stephen Brown Purpose – In a world where commerce and culture are still somewhat estranged, the purpose of this paper is to show that high culture’s supreme exponents were commercially minded masters of marketing. Design/methodology/approach – Historically situated, the paper adopts...

...Stephen Henderson Purpose – The purpose of this paper is to examine the social marketing-based approach to live performance adopted by Jack Johnson and its potential as the basis of a developmental model for sustainable touring. Design/methodology/approach – Musician Jack Johnson has been...

...Louise Valentine; Ian Fillis; Georgina Follett Purpose – The purpose of this paper is to assess the effectiveness of a research and development programme on improving craft practice through the provision of mentoring by academic practitioners, studio space and advice on marketing techniques...

...Ruth Rentschler; Theresa A. Kirchner Purpose This paper aims to present a quantitative analysis of arts management/marketing articles in leading general management/marketing journals, including an examination of the extent to which those top tier journal articles on arts/culture‐related topics...

...Simone Guercini; Silvia Ranfagni Purpose The purpose of this paper is to analyse the emergent role of market in cultural enterprises. Design/methodology/approach The authors consider market as network and identify the role of the interaction process with a special focus on theatre...

...Theresa A. Kirchner; John B. Ford; Sandra Mottner Purpose This research is the first to examine disruptive marketing, a subset perspective of entrepreneurial marketing, and unintended consequences of marketing in the context of the nonprofit arts sector. Design/methodology/approach...

... described himself the “quintessential music fan”; indeed, Live Nation's corporate tagline is now, “Artist powered, fan driven”. It seems obvious, then, that the live music industry conceives of itself as marketing primarily to fans. This is not just a casual use of the term, but instead a systematic...

... performers and “the authenticity business” (i.e. the market‐driven commercial exploitation of this form of musical performance). Design/methodology/approach Through applying the metaphor of the “false relation” (a musical compositional device characteristic of the renaissance period), the paper explores...