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Keywords: Motivation
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Journal Articles
Participating with foreign culture: the audience and their motivations of Chinese theatre in the UK
Available to Purchase
Journal:
Arts and the Market
Arts and the Market (2025) 15 (1): 11–30.
Published: 01 April 2025
...Fan Wu Purpose This research investigates the audience and their motivations for participating in Chinese theatre productions in the UK, aiming to guide future audience targeting and engagement strategies for unfamiliar cultural productions and ultimately improve the current imbalanced global...
Journal Articles
How artistic directors motivate the consistency of artists’ performance
Available to Purchase
Journal:
Arts and the Market
Arts and the Market (2019) 9 (2): 162–177.
Published: 26 November 2019
...Anthony G. Ricotta; Susan K. Fan; Rocky J. Dwyer Purpose The purpose of this paper is to explore what motivation strategies live-entertainment artistic directors (ADs) use to increase consistency in their employees’ performances. Design/methodology/approach The purpose of this qualitative case...
