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Keywords: Movie marketing mix
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Journal Articles
Journal:
Arts and the Market
Arts and the Market (2018) 8 (1): 80–98.
Published: 08 May 2018
...Elif Ulker-Demirel; Ayse Akyol; Gülhayat Gölbasi Simsek Purpose The purpose of this paper is to investigate the impact of the importance, assigned by audiences, of factors such as people, movie features, script, price, promotion, and distribution channels (defined as a movie marketing mix...
