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Keywords: Museum design
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Journal Articles
Journal:
Arts and the Market
Arts Marketing: An International Journal (2014) 4 (1-2): 67–86.
Published: 30 September 2014
... visitors with a low involvement with museums. Design/methodology/approach – The authors first analyze the experiential motives that museums should consider as relevant in attracting potential visitors. Consequently, the authors examine effects of experiential design on the participants’ behavior...
