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Keywords: Music festivals
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Journal Articles
Journal:
Arts and the Market
Arts Marketing: An International Journal (2011) 1 (2): 145–158.
Published: 21 October 2011
...Simon Frith; Chris Anderton Purpose This paper aims to examine the cultural heritage of outdoor rock and pop music festivals in Britain since the mid‐1960s, and relates it to developments in, and critiques of, corporate sponsorship in the contemporary music festival sector. Design/methodology...
