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Keywords: Nonprofit marketing
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Journal Articles
Journal:
Arts and the Market
Arts Marketing: An International Journal (2012) 2 (1): 70–90.
Published: 18 May 2012
... to result in both intended (positive) and unintended (positive and/or negative) consequences, in terms of financial impact and other strategically related measurement of outcome factors. Arts marketing Arts Disruptive marketing Entrepreneurial marketing Nonprofit marketing Marketing Unintended...
