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Keywords: Opportunities
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Journal Articles
Journal:
Arts and the Market
Arts and the Market (2016) 6 (1): 33–51.
Published: 03 May 2016
... a longitudinal case study, the authors evaluate the many opportunities and risks associated with sponsorship arrangements and to explore how these become manifest and potentially resolved within the relational structure over time. Moreover, the authors examine how an arts marketer can employ particular...
