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Keywords: Paradigm shift
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Journal Articles
Measuring the changes: how can a perceived cultural mega-event evidence its “value”? Insights from implementing evaluation methodologies for Coventry 2021
Available to PurchaseMark Scott, Jonothan Neelands, Haley Beer, Ila Bharatan, Tim Healey, Nick Henry, Si Chun Lam, Richard Tomlins
Journal:
Arts and the Market
Arts and the Market (2024) 14 (1): 78–95.
Published: 29 September 2023
... and the need for a cultural mega-event to evidence its value. Findings The case study aims to address the concepts of measuring value within cultural events and argues that a paradigm shift is occurring in methods and concepts for evidencing the aforementioned value. Research limitations/implications...
