...Chrysti Bousiouta Purpose This paper aims to explore the motivations behind performing arts consumption and provide actionable insights for arts marketers to enhance audience engagement through targeted strategies. Design/methodology/approach A qualitative research methodology was applied...

... programs, community outreach). It provides researchers and managers with a tool for identifying, assessing and mitigating organizational inefficiencies. Design/methodology/approach This study assesses relative efficiencies in performing arts organizations using Data Envelopment Analysis (DEA), a widely...

...Aleksandra Webb; James Layton Purpose The COVID-19 pandemic has accelerated the need to embrace digital ways of producing work and reaching audiences in the hard-hit sectors such as performing arts. In the context of post-pandemic recovery, this paper explores the notion of digital performance...

...Peter James Fraser; Iain Simon Fraser; Stephen Fraser Purpose The purpose of this paper is to reflect on the creation of a performing arts archive website, exploring impact in relation to the marketing and promotion of opera and understanding of opera history. Design/methodology/approach...

...Emma Hall; Wayne Binney; Julian Vieceli Purpose Operatic events are an important sector of the performing arts industry and are currently facing the challenges of decreasing demand and price-based competition from other sectors of the performing arts industry. It is posited that adding value...

...Sabrina M Hegner; Ardion D. Beldad; Nienke Klein Langenhorst Purpose – Financial constraints recently confronting performing arts organizations propel them to employ various marketing tactics to not only win new visitors but also to maintain its current clientele. Fostering a long-term...

... recommendations can be given much more quickly, effectively and in greater detail. However, up to now not much has been researched on electronic word of mouth (eWOM) in a performing arts marketing context. The purpose of this paper is to provide some first exploratory insights into this research area. Design...

... marketing Visitor experience Arts and heritage management Relationship building Case studies Performing arts Heritage United Kingdom A visit to an arts or cultural attraction represents a service encounter with the visitor engaged within it, as actor rather than spectator (Pine and Gilmore...