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Keywords: Personal branding
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Journal Articles
Factors affecting visual artists’ levels of commitment to artwork distributors
Available to Purchase
Journal:
Arts and the Market
Arts Marketing: An International Journal (2013) 3 (1): 21–40.
Published: 17 May 2013
... covering their relationships with the main external intermediaries they used most frequently. The questionnaire covered the elements of a structural equation model designed to predict commitment levels. The model included as mediating variables the strength of an artist's personal brand...
