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Keywords: Source credibility
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Journal Articles
Journal:
Arts and the Market
Arts and the Market (2024) 14 (2-3): 150–171.
Published: 13 June 2024
...Adi Alić; Merima Činjarević Purpose To understand how three features of online consumer reviews - the strength of persuasiveness in online consumer reviews (argument quality), the number of online consumer reviews (volume of reviews), and source credibility – are related to the behavioural...
