...Kate Daellenbach; Lena Zander; Peter Thirkell Purpose – The purpose of this paper is to better understand the sensemaking strategies of managers involved in making decisions concerning arts sponsorship. Design/methodology/approach – A qualitative, multiple case method is employed, using...

... into how value is derived from arts sponsorships. Design/methodology/approach – A qualitative exploratory approach is used to research arts sponsorships in New Zealand of differing size, duration and profile. Findings – This research gives understanding into the nature of experiences...

...Simon Frith; Chris Anderton Purpose This paper aims to examine the cultural heritage of outdoor rock and pop music festivals in Britain since the mid‐1960s, and relates it to developments in, and critiques of, corporate sponsorship in the contemporary music festival sector. Design/methodology...