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Keywords: Strategic communication
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Journal Articles
Journal:
Arts and the Market
Arts and the Market (2023) 13 (2): 65–79.
Published: 17 January 2023
... spatially and temporally within the contemporary platform economy. Choreographed engagement constitutes a significant aspect of strategic communication and marketing. The term expands the vocabulary used in the debate on the commodification of artistic work, and audience engagement in the platform era...
