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Keywords: Structural equation modelling (SEM)
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Journal Articles
Journal:
Arts and the Market
Arts and the Market (2018) 8 (1): 80–98.
Published: 08 May 2018
... of the script has an impact on their purchase intention. 03 06 2017 04 12 2017 31 01 2018 02 02 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Attendance Structural equation modelling (SEM) Movie marketing Movie...
